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Main Focus:
Website with "To Do's"
Customizability:
Medium
Price Range:
Base Price $2000
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 View an example of a Website with Basic "To Do"
Click here
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The Website and Needed Services level offers more to your families and gives you a better opportunity to customize and personalize your website. This is the last phase where template websites can be used, providing they give enough flexibility to add additional products and services. If there is not enough flexibility in this template, then a customized website needs to be created just for you. A few of the additional features (generally with the customized websites) that could be included at this level would be online obits that a funeral home controls, informational gathering boxes for preneed information and/or the use of a grief library. Every additional "To Do" item added to a website helps build the relationship between you and your families. On the other hand, every item added to your website can cost you a bit more money. This level of website is a balance between the interactive needs of families and having the website act as a yellow pages ad.
When talking to some funeral home directors I hear how frustrated they are about how inflexible their websites are or how difficult it is to modify the template. When frustration sets in it is time to consider moving into a customized website. As you move into a customized website it is important to discuss how quickly changes can be made. Questions to ask can include: Can I make some of them myself and not know any code? How quickly can I react to my families and environment like news events of War, Personalities passing away, etc? Some of the benefits and limitations of this level of website are:
Benefits:
- Provide help to the family beyond the "at need" service by using the grief library. (A grief library hold information a family can access such as what to expect when grieving, how to go back to work etc. Typically a grief library has on the average 25 articles. Provide help to the family before the at-need period with preplanning information.)
- Showcase your business by using a more customized website
- Focus more on the uniqueness of your customer
- People start passing on the information to friends and family from the grief library reaching audiences you normally would not reach
- More flexibility on how your information is presented to the public
- All the links you put on your site can be made to focus on your site and therefore there is less chance to lose potential customers to other sites.
- Gives families a way to communicate directly with you through email/internet access
Liabilities
- You have to invest more time initially into the website to make sure it is set up the way you wish
- Someone in your business has to commit to checking emails to make sure people are responded to in a timely matter (but this can be done from any location)
- The cost is a higher with more customization
The pricing at this level of website development varies if a template or customization is used. If you chose a template option then the range will most likely be in the range of $400 to $1000. If you chose the format of customization, then the cost is determined by the best options for your particular business. These can range from $1000 to $4000.
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The Beyond Indigo team is there when I need them; they work collaboratively with me when I want to change something or add a new feature to our site. I have confidence in their approach, and know that I can count on them to deliver a good product that helps provide hope in a time of emotional crisis.
