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Level 1: No Website -- Traditional Media Use
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Step 1: Choose a Level > Step 2: More Information |
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Main Focus:
None
Customizability:
N/A
Price Range:
None
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Some business owners choose not to have a web presence at all, feeling that it does not fit into their overall business plan. The non-web level presents the following benefits and limitations:
Benefits
- No need to learn a new technology
- Cocoon within your comfort zone
- No outlay of cash for web technology
Limitations
- Miss out on opportunities to reach new market
- Miss out on new generation of families with 95% of teens online
- Limited geographical range for business
- Denying the company access to valuable statistical data regarding the interests of families
In terms of outlay for web technolgy, there is no cost for this option. There may, however, be costs in lost business.
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 Our philosophy is to serve as we would want to be served and in this small way our web site is an extension of that philosophy. It's what we are all about. It's another way to reach out and touch people long after the service is over.
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Rodney Bourdeau, C.F.S.P, Cornell Memorial Home
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 Read what Mr. Bourdeau and other clients have to say about their Beyond Indigo experience.
Full Interview
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