"To Do" Items
Do you want your website to sizzle? Have people return time and time again to your website? Add "To Do" items to your website. "To Do" items are the interactive features on a website that keep a visitor returning over and over again. The more often a person returns to a website the more they will start building a relationship with your business. Strong relationships help sway people's decisions when they are choosing which service provider to use. "To Do" items are the most frequently viewed items on funeral home websites Beyond Indigo builds. They include Light A Candle, Online Memorials, Grief Library, 365 Days of Grief Support, Obituaries, Surveys and Newsletters.
The numbers say it all. Beyond Indigo provides a statistical program that is live 24 hours 7 days a week. Check in anytime. French Funeral Home and Cornell Memorial have reflected the following usage:
Susie French received over 250,000 pageviews in the last year and 84,000 visitors in the last year. She has over 5,300 candles lit.
Cornell Memorial has had up to 13,000 pageviews in a single day with many days exceeding 2,000 pageviews. Their families really enjoy their grief library with over 40,000 pageviews seen in the last year. They have had over 5,957 candles lit.
Read more about these "To Do" items below.
Light a Candle: This is an interactive tool that allows users to "light" a virtual candle to honor a loved one. This tool has been incredibly popular with users, increasing site traffic up to 30%. Light A Candle tools reach markets you normally would not reach as people light a candle, tell their friends and family about it, and then they return to light their own candles and so forth. You can see an example at: http://www.cornellmemorial.com/.
Online Memorials: Our online memorials allow families to quickly and easily create a web page to honor their loved one. They can choose the template, fonts, colors pictures and add their own thoughts and remembrances. To see examples go to http://www.frenchfuneralhome.com and look on the left hand side under memorials.
Grief Support Library: Our grief support library provides timely information to help people who are grieving. It consists of articles on grief, expert Q and A, and stories about dealing with loss from grieving people sent to Beyond Indigo. The library makes a great base for your own personalized Grief Support Center: once it is up, you can add your own articles to it, or request grief stories from your families if you choose. All the articles have "Send to a friend" and a print feature attached. You can view a library at: http://www.daycarter.com/griefcenter/.
Online grief support for adults and teens: This tool provides a full year of grief support in the form of articles, daily affirmations, ideas to cope with grief and weekly inspirational thoughts. This is delivered directly to families right into their e-mail inbox (at their discretion). To see an example of an adult aftercare page, go to: http://www.beyondindigo.com/aftercare/afterindex.php (username is "thering" and the password is "nov2002").
Online Obituaries: Quickly and easily post obituaries for current services with detailed service information and donations links. You can see current obituaries at http://www.abriola.com/.
Newsletters, Polls & Surveys: Beyond Indigo creates electronic newsletters for your business. We can provide the content as well as send out the newsletter. Online Polls allow visitors to your website the chance to answer questions and see instant results. Surveys are created by questions you submit to Beyond Indigo. These surveys are all online. Results come to a private area for you to view.